November 6-8, 2024
Shenzhen World Convention and Exhibition Center

2022 Shenzhen International Touch and Display Show straight into the key technology of intelligent cockpit

In recent years, with the application and development of intelligent technology, the function of the car cabin, interaction mode, ease of operation has changed significantly, from the original interaction mode to mechanical button-based, simple function of the electronic cabin to focus on multi-dimensional interaction, full of black technology of the intelligent cabin change.

The intelligent cockpit is gradually applied to mass-produced cars and is developing into a complex system involving a variety of electronic components of the car, including gesture recognition, full LCD instrument panel, head-up display system, streaming media rearview mirror and other emerging products and technologies.


Key technologies of intelligent cockpit

An intelligent cockpit is a complete system composed of different cockpit electronics, and its key technologies are mainly composed of four parts.

The first part is mechanical technology, including changeable body technology and interior mechanism technology. The future of the car can be based on different modes of expansion and folding is a trend, the cockpit needs to be able to achieve continuous adjustment of the interior space changes according to the passenger's needs for different scenarios. The second part is the electronic hardware technology, including chip technology, display technology, special electrical assembly and sensor technology four technologies. The third part is software technology, which mainly includes operating system and various application software. The intelligent development of the car will inevitably tend to a machine with multiple screens, through the operating system to achieve a car chip to control the software of each screen. The fourth part is the two major supporting technologies, which are artificial intelligence technology and cloud computing technology. The accuracy of future intelligent algorithms determines the differentiation of different brands of intelligent cockpits, which is the key to influence the in-car experience.

The intelligent cockpit realizes human-machine interaction through the above-mentioned technologies. With the hardware such as the central control panel, instrument panel and rear seat entertainment screen as the carrier, it realizes core intelligent functions such as face recognition, multi-sound zone detection, line of sight tracking, fatigue classification and multi-mode command words. In addition to this, can also be derived from the automatic volume adjustment, high-speed distraction reminder, fatigue rescue and other personalized additional functions. In the future, the intelligent cockpit may also be applied to augmented reality and virtual reality technology.

Intelligent cockpit technology bottleneck

With the successful case of Tesla's application of intelligent cockpit in the production car, set off a tide of intelligent cockpit research and development, car companies in the field of intelligent cockpit force more and more obvious, but the current intelligent cockpit product technology to achieve the effect is not well enough to meet user needs. Many OEMs in the concept car to show the function is still only imagination, in the user's real use of the scene cannot achieve the perfect experience effect, intelligent cockpit technology and product experience there is still a gap, the technical development has entered a bottleneck period.

The data required for intelligent interaction technology is difficult to obtain

Today, there is an obvious silo effect of car companies, the lack of this data interoperability is a huge challenge for the intelligent cockpit intelligent cockpit industry.

Intelligent cockpit intelligence needs to rely on a large amount of data for training, so as to achieve a higher degree of intelligence of human-computer interaction feedback effect, the scale of data directly affects the user experience of intelligent cockpit. Most of the car companies are not willing to disclose the vehicle and driving data to the outside world, and even cooperation companies are difficult to obtain the corresponding data, which leads to the existing technology cannot get the required sufficient data accumulation, which restricts the rapid development of intelligent cockpit industry. For example, the voice interaction technology of intelligent cockpit, at present, voice recognition and semantic understanding are limited by data, and there is low recognition accuracy and ineffective communication when users experience it, and there is a certain gap between the technical realization and the vision.


Multimodal human-computer interaction system does not form an ideal model

The intelligent cockpit is different from other interaction scenes, and it needs to form a set of the most suitable interaction system in the driving space, instead of copying the existing interaction mode into the intelligent cockpit.

With the development and application of technology and smart phones, users have higher and higher expectations for the functional diversity of the car cockpit, and more and more information need to be processed while driving. To meet this demand, the use of digital touch screens has been chosen to replace the traditional mechanical buttons. However, the digital touch screen is also exposed with the further enrichment of functions, the interface copies the pattern of cell phone applications, easily causing the line of sight to stay in the operating panel for too long. Many car companies have given high hopes to voice interaction to solve the user's driving distractions, but voice interaction does not have visual function prompts, or is best used in simple scenarios where the number of commands is small.

The formation of a multimodal human-computer interaction system for intelligent cockpits can effectively improve these problems. This ideal model does not rely on a single interaction method and requires thinking about how to combine the advantages of mechanical buttons, touch screens, voice, and other interaction methods to create an optimal interaction system.


Technology trends of intelligent cockpit

Functional design based on the scene

At present, many car companies say the intelligent cockpit, in essence, is a transplant of the smartphone functions of the car system, more is many pseudo-demands mix. Function stacking and plattering is the characteristics of the current intelligent cockpit, most intelligent cockpits are equipped with a wealth of functional modules, but many of the current functional design in the actual use of the scene the user completely unusable.

The design of intelligent cabin should be more through all-round excavation and analysis of the user's pain points and real needs in different use scenarios, to find innovative technologies and methods of interaction and functional experience, to maximize the user's experience in real scenarios, to provide users with a complete value experience of "human-car ecosystem", so as to improve user retention. This will improve user retention.


Form a perfect multimodal human-computer interaction system

The driver no longer sees the car as a transportation tool, but as a personalized intelligent mobile space that can meet the needs of entertainment and office, requiring the car to have the ability to accurately sense and understand behavior. This ideal user experience needs to rely on a perfect multimodal human-computer interaction system, and then feedback on information based on a large database and deep learning algorithms. For example, when the driver inputs speech containing ambiguous words such as pronouns, relying on speech alone will create semantic ambiguity, resulting in inaccurate understanding of the driver's behavior and intent, while accurately describing the target may require many statements to achieve, consuming more of the driver's time and experience, thus greatly reducing the interaction experience. The perfect multimodal human-computer interaction system can be used for visual tracking with an eye-tracking device at the same time as voice interaction, so that the driver's target can be captured easily and quickly, greatly improving the accuracy and convenience of interaction.

At present, many car companies' intelligent cockpits already have voice interaction, gesture recognition, touch control, visual analysis and other multimodal interaction technologies, but it is necessary to further deepen the function until it is accurately applied to various user scenarios and form a perfect system.

Image source: Smart Car Developer Platform

Application of emerging technologies such as augmented reality and virtual reality

With the rapid development of intelligent network technology, intelligent cabin is influenced by multiple driving factors such as consumer demand and policy support, which brings new opportunities for the automotive industry and is becoming a high point for companies to compete.

In the cockpit with the large screen, multi-screen and other basic hardware facilities are increasingly small differences, the application of emerging technologies and other differentiated features become more important, can be more effective in improving product competitiveness. For example, augmented reality head-up display technology can be more intuitive to provide users with lane departure warning, collision warning, peripheral information tips and other functions. Compared to traditional head-up display systems, it does not require the driver to constantly switch the visual focus to avoid frequent switching hazards. Virtual reality technology in the intelligent cabin to bring a sense of technology at the same time, according to passenger preferences can change the car interior and exterior environment at will, increasing the fun and entertainment during the driving process.


Intelligent cockpit technology trend is tending to take into account the driving experience and ride experience, through the continuous development of new technologies to continuously meet the safety, comfort, fun, personalization and other levels of demand for drivers and passengers.

Specially recommended.

Intelligent cockpit and in-car display exhibition area

As the key development direction of the future automobile, the intelligent cabin is the technology area that can best reflect the value of intelligent cars. Through touch display technology, the smart cockpit integrates multiple displays into one panel, which not only provides a high-quality visual experience for the entire car operating system, but also brings intelligent functions including digital clustering, infotainment, rear seat infotainment, surround view and perception of the cabin for car owners with the help of different human-machine interaction interfaces, creating an unprecedented intelligent travel service experience.

In order to create a high-quality intelligent travel experience event with interconnection and boundary interaction. At the same time, in order to meet the demand for one-stop procurement, technology exchange and business expansion, the exhibition site of 2022 Shenzhen International Touch and Display Show will be dedicated to "Intelligent Cockpit and Car Display Zone". Covering the upstream materials and equipment process, midstream display and touch panel and terminal applications of the whole industry chain, the exhibition will focus on materials, electronic components, manufacturing equipment, touch screens, displays, auto parts suppliers and auto manufacturing and other global high-quality enterprises to jointly create a super intelligent cabin industry feast.


Scope of Exhibits

  • Material and equipment products
  • Touch Modules
  • Touch Panel
  • Cover Glass
  • Display Panel
  • Auto Parts
  • Tier 1 Supplier
  • Automotive OEMs

Companies to be invited to move in

Complete vehicle companies

Automotive Parts Tier 1 Supplier

Display and Touch

Material and Equipment

*In no particular order

At the same time, 2022 Shenzhen International Touch and Display Show will be held in conjunction with China Automotive Industry Technology Exhibition, focusing on the development of global automotive industry technology. The exhibition will attract more than 500 exhibitors and brands from home and abroad to showcase the core devices and solutions of automotive industry technology for more than 20,000 technology, R&D, design, planning, procurement, engineering, production, manufacturing, quality control, management, etc. from OEMs, primary and secondary suppliers, and related industry chains.

2021 Shenzhen International Touch and Display Show successfully held 2021 Shenzhen International Intelligent Cockpit and In-car Display Summit Forum, invited Faurecia, Dexia, GAC Research Institute, BOE Precision, Henkel, Keritec, Innowep GmbH, Loyalty Consulting and other industry technical experts, industry experts, business leaders to speak, share their insights, for the future development direction of automotive intelligent cockpit and other hot topics to discuss, hit the market pain points, follow the industry trend, and achieved a good response.

Nowadays, many car companies will focus on the development of intelligent cars to the intelligent cockpit, mainly because according to the current technical development, compared to the autonomous driving technology, intelligent cockpit is less difficult to achieve, the product is more in line with the current needs of users, more likely to attract the interest of users.

2022 Shenzhen International Touch and Display Show Intelligent Cockpit and Car Display Zone, focusing on the multi-dimensionality of human-computer interaction, the richness of the car entertainment information system, the intelligence of the mobile cockpit. It is believed that the intelligent cockpit technology with I.T. as the core will have an important impact on the evaluation of a car and is a key decision factor for future car purchase and ride experience. At present, the intelligent cabin and car display exhibition booth reservation is hot, you are welcome to check the official website www.quanchu.com.cn for the latest development of the exhibition and look forward to seeing you in the exhibition!