Looking ahead to the new development of AR and VR industry, redefining the new future of the industry, AR/VR application scene innovation showcase shines

Compared to the fire in the first year of VR in 2016, AR/VR has lost its popularity and fervor in the gaming field, but according to the latest foreign research report, the market for AR/VR applications in the medical field will reach $10 billion in 2027, five years later.

VR games have fallen out of favor with many factors, players are gradually losing their sense of novelty while the shortcomings of VR games are also magnified in parallel, but the application of AR/VR in the medical field is catering to the biggest advantage of AR/VR technology, namely the virtual reality of the actual treatment scene operation.

When the VR boom with the rapid birth of hundreds of startups, now the world has only a few large companies still adhere to the research of AR / VR technology, in addition to the visual aspects of the virtual simulation, more haptic synchronization simulation technology is also increasingly progressive, in urgent need of real simulation environment in the medical field is more popular.

According to the survey, the market size of AR/VR application in medical field is about 2.7 billion USD at this stage, and agencies predict that it will reach 10 billion USD by 2027, and more patients will benefit directly.

As a display industry benchmark exhibition, Shenzhen International Touch and Display Show has been focusing on the frontier development of AR/VR industry technology. 2022 Shenzhen Touch and Display Show will have a special "AR/VR application scene innovation display area" to promote the deep integration of AR/VR technology with various fields of society and promote the transformation and upgrading of traditional industries. To create a business matching platform for the integration of AR/VR and medical, education, manufacturing, entertainment, tourism, business, and other application scenes.

Scale of exhibition area

• 20+ resident brands
• 10,000+ professional visitors
• 40+ featured exhibits

Application scene innovation display program

Covering the AR/VR hardware industry chain, the exhibition will focus on AR/VR display, camera, AR/VR smart wearable device, AR/VR all-in-one machine and other products, showcasing the rich application scenarios of AR/VR in party construction, manufacturing, medical, education, entertainment, business, film and television, cultural tourism and so on.

Supporting Media

Founded in 2016 and operated by Shenzhen Augmented Reality Technology Application Association (Shenzhen AR Association), Weize.com (www.weizenet.com) is the first B2B website for AR/VR industry in China. Weize.com integrates industry information, forums, policies, enterprise display, demand matching and other comprehensive service platforms. By the end of October 2019, the platform has more than 210 resident enterprises, more than 550 displayed products and more than 100 cooperative agents; it has covered 80% of practitioners and senior users in the AR/VR industry, becoming one of the most professional AR/VR industry vertical class platforms in China. The purpose of the platform is to promote the development of the industry and provide a high-quality, efficient, and convenient communication and docking window for AR/VR industry enterprises.

Brands to be invited

Multi-show concurrently to help AR/VR cross-border integration

This year's exhibition will be combined with China Automotive Industry Technology Exhibition, Shenzhen Commercial Display Technology Exhibition and NEPCON ASIA Asia Electronic Production Equipment and Microelectronics Industry Exhibition and other well-known exhibitions. It is expected to attract more than 100,000 quality buyers covering medical, automotive, industrial control, education, cultural tourism and other fields to the show, providing opportunities for enterprises to integrate and innovate AR/VR across borders and showcase rich application scenarios.

Metaverse Key Technology

AR/VR Cross-border Integration and Innovation Forum

The 7th Empower | AR/VR Cross-border Integration Innovation Forum will be held in the same period of Shenzhen International Touch & Display Show 2022 as scheduled. The forum is organized by Shenzhen Augmented Reality Application Association and Shanghai Reed Expansion Exhibition Co., Ltd. and hosted by microzeal.com, uniting senior leaders of authoritative institutions, governing units of industry associations, member units of associations, industry experts from research institutes and other key industry nodes to gather together, play the functions and roles of various elements, deeply discuss industry integration and innovation development, and jointly promote AR/VR under the east wind of 5G commercialization and popularization. industry to the fast track of development.